Lexikon der Economics. 2013.
soft selling — UK US noun [U] MARKETING ► the activity of trying to sell something to someone by persuading them gently that they want or need it: »Some sales people are better at proactive aggressive selling, while others may be better at soft selling … Financial and business terms
soft-sell — /ˈsɒft sɛl/ (say soft sel) verb (t) (soft sold, soft selling) 1. to sell in a quietly persuasive, subtle manner. –adjective 2. of or relating to such a manner of selling …
soft-sell — /sawft sel , soft /, v., soft sold, soft selling, adj. v.t. 1. to promote (a product, service, etc.) using indirect or gentle persuasion: an advertising campaign to soft sell a new perfume. adj. 2. (of a sales technique) quietly or indirectly… … Useful english dictionary
soft-sell — /sawft sel , soft /, v., soft sold, soft selling, adj. v.t. 1. to promote (a product, service, etc.) using indirect or gentle persuasion: an advertising campaign to soft sell a new perfume. adj. 2. (of a sales technique) quietly or indirectly… … Universalium
Soft Sell — Advertising and sales practices denoted by subtle language and a non aggressive technique. A soft sell is designed to avoid angering potential customers and pushing them away. Because soft selling is a low pressure sales technique, it may not… … Investment dictionary
Soft Power — (im deutschen auch als weiche Macht bezeichnet) ist ein von Joseph Nye geprägter politikwissenschaftlicher Begriff, der die politische Machtausübung (insbesondere die Einflussnahme in den internationalen Beziehungen) auf Grundlage kultureller… … Deutsch Wikipedia
Soft rock — Stylistic origins Rock, pop rock, rhythm and blues, folk rock, rock and roll, smooth jazz Cultural origins Late 1960s Typical instruments Electric and acoustic guitar, bass guitar, twelve s … Wikipedia
soft sell — soft′ sell′ n. bus a method of advertising or selling that is quietly persuasive, indirect, and sophisticated (opposed to hard sell). • Etymology: 1950–55 soft′ sell′, v.t. sold, sell•ing, adj … From formal English to slang
soft sell — ☆ soft sell n. selling that relies on subtle suggestion rather than high pressure salesmanship soft sell adj … English World dictionary
soft sell — n [singular] a way of advertising or selling things that involves gently persuading people to buy something →↑hard sell … Dictionary of contemporary English
